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How To Use Python To Test SEO Theories (And Why You Should)

Learn how to test your SEO theories using Python. Discover the steps required to pre-test search engine rank factors and validate implementation sitewide. When working on sites with traffic, there is as much to lose as there is to gain from implementing SEO recommendations The downside risk of an SEO implementation gone wrong can be mitigated using machine learning models to pre-test search engine rank factors. Pre-testing aside, split testing is the most reliable way to validate SEO theories before making the call to roll out the implementation sitewide or not. We will go through the steps required on how you would use Python to test your SEO theories. Choose Rank Positions One of the challenges of testing SEO theories is the large sample sizes required to make the test conclusions statistically valid. Split tests – popularized by Will Critchlow of SearchPilot – favor traffic-based metrics such as clicks, which is fine if your company is enterprise-level or has copious traffic. If you...

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AI (Artificial Intelligence)

 Artificial intelligence (AI), in its broadest sense, is intelligence exhibited by machines, particularly computer systems. It is a field of research in computer science that develops and studies methods and software that enable machines to perceive their environment and use learning and intelligence to take actions that maximize their chances of achieving defined goals.[1] Such machines may be called AIs.

Some high-profile applications of AI include advanced web search engines (e.g., Google Search); recommendation systems (used by YouTubeAmazon, and Netflix); interacting via human speech (e.g., Google AssistantSiri, and Alexa); autonomous vehicles (e.g., Waymo); generative and creative tools (e.g., ChatGPTApple Intelligence, and AI art); and superhuman play and analysis in strategy games (e.g., chess and Go).[2] However, many AI applications are not perceived as AI: "A lot of cutting edge AI has filtered into general applications, often without being called AI because once something becomes useful enough and common enough it's not labeled AI anymore."[3][4]

Alan Turing was the first person to conduct substantial research in the field that he called machine intelligence.[5] Artificial intelligence was founded as an academic discipline in 1956,[6] by those now considered the founding fathers of AI, John McCarthyMarvin MinksyNathaniel Rochester, and Claude Shannon.[7][8] The field went through multiple cycles of optimism,[9][10] followed by periods of disappointment and loss of funding, known as AI winter.[11][12] Funding and interest vastly increased after 2012 when deep learning surpassed all previous AI techniques,[13] and after 2017 with the transformer architecture.[14] This led to the AI boom of the early 2020s, with companies, universities, and laboratories overwhelmingly based in the United States pioneering significant advances in artificial intelligence.[15]

The growing use of artificial intelligence in the 21st century is influencing a societal and economic shift towards increased automationdata-driven decision-making, and the integration of AI systems into various economic sectors and areas of life, impacting job marketshealthcaregovernmentindustryeducationpropaganda, and disinformation. This raises questions about the long-term effectsethical implications, and risks of AI, prompting discussions about regulatory policies to ensure the safety and benefits of the technology.

The various subfields of AI research are centered around particular goals and the use of particular tools. The traditional goals of AI research include reasoningknowledge representationplanninglearningnatural language processing, perception, and support for robotics.[a] General intelligence—the ability to complete any task performable by a human on an at least equal level—is among the field's long-term goals.[16]

To reach these goals, AI researchers have adapted and integrated a wide range of techniques, including search and mathematical optimizationformal logicartificial neural networks, and methods based on statisticsoperations research, and economics.[b] AI also draws upon psychologylinguisticsphilosophyneuroscience, and other fields.[17]

Goals

The general problem of simulating (or creating) intelligence has been broken into subproblems. These consist of particular traits or capabilities that researchers expect an intelligent system to display. The traits described below have received the most attention and cover the scope of AI research.[a]

Reasoning and problem-solving

Early researchers developed algorithms that imitated step-by-step reasoning that humans use when they solve puzzles or make logical deductions.[18] By the late 1980s and 1990s, methods were developed for dealing with uncertain or incomplete information, employing concepts from probability and economics.[19]

Many of these algorithms are insufficient for solving large reasoning problems because they experience a "combinatorial explosion": They become exponentially slower as the problems grow.[20] Even humans rarely use the step-by-step deduction that early AI research could model. They solve most of their problems using fast, intuitive judgments.[21] Accurate and efficient reasoning is an unsolved problem.

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